Thousands Streamed the Launch. But Almost Nobody Knows What Really Happened.
MEET MOZE — The AI Assistant built to help you easily understand & apply the Sales Strategies behind Alex Hormozi’s record breaking $100M Money Models Live Book Launch.
MOZE gives you a searchable transcript, timestamped quotes, and deconstructed mechanics of the launch — so you can see exactly how it was engineered and adapt the same tactics in your own business, instantly.
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The $100M Money Models Launch Wasn’t Just Big… It Was a Blueprint.
And You Missed 90% of It.
Everyone saw the surface: the Guinness record, the streams, the hype.
Almost no one saw what actually drove it: the mechanics.
The offers. The sequencing. The money model that made it self-fund.
Those are buried inside hours of footage, scattered transcripts, and unspoken backend moves. Unless you had the bandwidth to rewatch every second, you missed the details that mattered.
That’s why I built MOZE.
What is MOZE?
MOZE is not a summary. It’s not a highlight reel.
MOZE is an CustomGPT AI built to deconstruct Alex Hormozi’s $100M Money Models launch with surgical precision:
Searchable transcript of the full event
Timestamped quotes you can pull instantly
Offer breakdowns with scarcity, urgency, and proof mapped out
Funnel mechanics: how preorders liquidated millions in ad spend
Monetization insights: how the backend was structured to scale
You don’t get theory. You get proof.
Why It Matters
Copying headlines won’t scale your business.
Screenshots of a funnel won’t either.
What scales is understanding the model behind the launch:
How one email triggered six figures before the book was even released
How bundles and bonuses drove bulk orders
How urgency and scarcity were baked into every step
How cash flow from preorders funded millions in ads
This is not motivation. This is the blueprint.
What’s It Worth?
Let’s keep it 100.
If you wanted to hire a marketing consultant to break down this launch in detail, with detailed, actionable insights, you’d pay a couple hundred... even thousands of bucks.
If you wanted access to the raw transcript, you’d spend a couple of hours of grunt work copying it and cleaning it up or pay a VA or Fiverr Freelancer.
If I packaged this as a course on “Launch Deconstruction,” it would be a $997 product — easily.
And if you used even one of these mechanics to make your next launch self-fund, the ROI would dwarf the price.
So what’s the investment?
The Cost
Here’s the twist: there isn’t one.
MOZE is 100% free.
YES, FREE NINETY NINE.
Zero, Glitch, Nada.
No “trial” that bills you later.
No bait and switch.
100% Free.
Because if you’re serious about scaling, you don’t need more recycled fluff. You need clarity.
Who MOZE IS For (and Not For)
MOZE was built for founders with traction. People who understand that scaling isn’t luck — it’s math, models, and mechanics.
If you want motivation, look somewhere else.
If you want templates without context, you're in the wrong place.
If you want to see behind the curtain of a world-record breaking launch — and then leverage the insights behind it — then this is for you!
Get Free Access Now
The $100M Money Models launch broke records. Now you can study the mechanics that made it possible.
Access is free. But the insights you'll gain are worth millions!