It depends on what you want to do honestly. Most people could start with any of them and get a win.

If you need me to tell you, I'd start with some of the free ones in this order:

S.A.M first — Create some Content to test your ideas on social media. Post about 3-4 different topics around your expertise for a week and see what gets engagement. This tells you what people actually care about.

E.R.I.C second — Once create your Posts, use ERIC to create some visuals to accompany them.

B.O.B third — Outline what you actually know and create a Cheat Sheet, Quick Guide or a Mini eBook. Make it a Lead Magnet, see if people want it. This confirms you have enough expertise & interest to sell your knowledge.

M.O.Z.E fourth — Study how offers are structured so you don't reinvent the wheel. Create 2 test offers and see if anyone is interested in being a beta client for a discounted price. Cash = Validation.

P.A.T.R.I.C.I.A last — Once you get a few Sales in, use Patty to write your offer & pitch deck, see how it sounds out loud and how people respond to it. It's not real until it's out of your head and on paper.

After that, you're definitely ready for the paid squad!

Exactly the problem we solve. For example, Crystal walks you through validation. Market demand. Revenue potential. Complexity. Competition. You get honest feedback based on frameworks, not guessing. Within a day, you'll know which idea to commit to and which ones to shelve. The relief you feel? That's the whole point.

All the bots are available as custom GPTs on ChatGPT.

The five free ones (S.A.M, E.R.I.C, P.A.T.R.I.C.I.A, B.O.B, M.O.Z.E) are available right now with no purchase required.

When you join FunnelStreams University or the FunnelStreams AI platform, you get direct links, training on how to use each one, and support to answer your questions.

Then you've learned fast. Pick the one that seems closest to money, execute for 3-6 months, validate it with real customers. If it's not working, pivot. But here's what won't happen: you won't be stuck in analysis mode for months anymore. You'll know with more certainty days if something's working or not.

No. They're trained to ask hard questions and push back. M.O.M especially. She'll force you to think about market fit, competition, and customer research in ways you probably haven't. You might not like the answers, but they'll be honest.

Start with the free bots. Use S.A.M to test different topics on social media. Use P.A.T.R.I.C.I.A to pitch your ideas and see which one sounds most compelling when you say it out loud. Use B.O.B to outline what you actually know. Within a week, you'll see patterns. One idea will start to feel like the obvious choice.

That's what the live trainings in AI Content School, Lifestyle School & FunnelSteams are for. You can ask your specific question and we'll walk through it together. Plus, the community is full of people solving similar problems. You're not figuring it out alone.

ChatGPT is generic. You have to know what to ask and how to frame the problem. These bots are specialized. M.O.M thinks like a business strategist. CRYSTAL thinks like a go-to-market expert. They ask the right questions. They follow frameworks designed for founders like you. They're decision-making tools, not just content generators.

Depends on you and your offer. But here's what changes: You stop overthinking. You pick ONE direction. You build one simple lead magnet. You launch it. Some people do this in two weeks. Some take a month. But the spinning stops, and the momentum starts. Sales follow momentum.

Either. The bots will help you figure out which format actually makes sense for your skills and market. Could be a course. Could be a service. Could be a productized offer. Could be a membership. Could be something we haven't talked about yet. They validate the direction, then you pick the format that fits.

You've got multiple live training sessions per month. You've got replays. You've got a community. You've got access to ask questions. You're not alone. Most people who actually join and show up don't get stuck because they have expert guidance and a support system.

No. I've trained these bots to think like strategists, not engineers. You just talk to them like you would a business advisor. Tell them your situation. They ask clarifying questions. They walk you through frameworks. You don't need to know prompt engineering or AI architecture. You just need to be willing to think clearly about your business.

Yes. All of my Programs are Month-to-month. No contracts. Honestly, people usually renew because it's cheaper than hiring a consultant and way more useful than trying to figure it out alone. But if it's not for you, cancel.

Yes. In fact, you should!

Here's one example of how they work together:

For building your offer:

M.O.M maps the roadmap → CRYSTAL builds the strategy → M.A.X writes the copy → L.E.N.A builds the lead magnet → M.I.A creates the bot → E.R.I.C makes it look good

You don't use them sequentially. You use them in parallel, bouncing between them as you build.

S.A.M writes social media content. Short posts. Captions. Quick hits. Designed to stop the scroll and get engagement. Casual tone. Platform-optimized (TikTok vs. Instagram).

M.A.X writes long-form conversion copy. Sales pages. Landing pages. Email sequences. Blog posts. Detailed. Persuasive. Designed to move someone from interested to buying.

Use S.A.M when: You're building your audience and testing ideas on social.

Use M.A.X when: You have an offer and need words that sell it.

CRYSTAL builds the strategy.

What to say. Who to say it to. When to say it. What offer to make. How to structure the funnel. The big picture.

M.A.X writes the words.

Once CRYSTAL has figured out the strategy, M.A.X takes that strategy and writes the actual copy.

Use CRYSTAL first to figure out your positioning and funnel.

Use M.A.X second to write the copy for the funnel CRYSTAL designed.

L.E.N.A builds lead magnets. Free guides, checklists, templates, mini-courses. The thing you give away to capture emails.

M.I.A builds chatbots. Automated conversational tools that capture leads, answer questions, deliver content, or make sales.

Use L.E.N.A when you need a downloadable lead magnet.

Use M.I.A when you want 24/7 automation and conversation.

No. Use the ones that match your business.

If you're a content creator — S.A.M, M.A.X, L.E.N.A, E.R.I.C

If you're a coach — M.O.M, CRYSTAL, M.A.X, L.E.N.A, M.I.A

If you're launching a course — B.O.B, D.A.V.E, M.A.X, L.E.N.A, E.R.I.C

If you're building an offer from scratch — M.O.M, CRYSTAL, M.A.X, P.A.T.R.I.C.I.A

Pick the ones that solve your immediate problem. Add more as you grow.

Yes. S.A.M, B.O.B, E.R.I.C, P.A.T.R.I.C.I.A, and M.O.Z.E are completely free. No purcahse required (though we'll ask for your email so we can share updates).

Use them. Test them. See if they work for you. Then decide if the paid ones make sense.